Zenith continued to gain momentum through the early 20th century, making its debut in the aviation space alongside French pioneer Louis Blériot in his daring flight across the English channel. As an impactful moment and movement, the brand decided to change its name to Zenith not long after, in 1911. The watchmaker would then move on to debut the pocket watch movement caliber named Zenith, for which it received a Grand Prix award in 1900. From connected workshops to direct supply line and train station access, Favre-Jacot's approach would eventually serve as one of the earliest examples of a truly modernized watch manufacturer. To Favre-Jacot, this meant consolidating every discipline involved with the watchmaking process under one roof, in order to rally unity and efficiency behind his products. by 22-year-old watchmaking apprentice Georges Favre-Jacot in Le Locle, Switzerland, the company began with the vision of creating the very first, fully-integrated watchmaking house.
Zenith is one of Switzerland's old-guard, historic watchmakersįounded as G.F.J & Cie. Operating under the umbrella of the LVMH Group, Zenith today enjoys broad collector popularity and is most recognized for its role in a legendary watchmaking milestone: the race to develop the first automatic chronograph watches. Tracing its inception to 1865, Zenith has long stood among historic and consequetnial watchmakers from Omega to IWC, Jaeger-LeCoultre and others.
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